Leveraging location data is critical for any business. It doesn’t matter what the aim is- it could be to gain more newsletter subscribers, more advertising impressions, increased sales or anything else. Everything you do with your business in this ever increasing digital world will have a massive impact on your business.  Looking at business optimization…

What brick and mortar retail stores will look like 5 years from now Retail is dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

Lessons from the last academic year will help guide the fall semester COVID-19, the disease caused by the novel coronavirus, hit university campuses in spring 2020, forcing schools into intervention mode. The pandemic prompted many universities to send students home and shift classes online. More than a year into the pandemic and with the fall…

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating malls is the way of the future According to the report The future of the mall: Building a new kind of…

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

There are various indoor location tracking services that have been introduced to the world in the past year. These technologies have created a lot of change in the way a lot of important tasks are being carried out in various organizations. Location-based services have played a huge part in changing the world. The digital era…

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search how to continue their operations remotely, thanks to the internet.…

Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue. For places that offer an app, visitors can easily download the application or open it on a web or mobile device to receive live updates in real-time.…

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision maker, or influence a group of company executives, one of the most powerful tools you can use is data. There have been many studies that show how executives and managers use data in their decision-making process, for…

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

What businesses should expect when they implement location based analytics Mapsted’s location-based analytics combines geographic data from assets with data on an organization’s operations and customers to discover powerful answers to any business challenge and share those insights with the rest of the organization.  Location-based analytics enables  businesses to  build complete information and analyses for…