Mapsted’s innovative hardware-free location technology works with our advanced audience segmentation and customer engagement platforms to help you create highly effective campaigns using advanced proximity marketing technology.
Proximity marketing allows businesses like yours to leverage the precise location of a consumer to engage consumers with contextually relevant notifications. You can market your brand to consumers at the right time and place.
Increase brand awareness
Increase customer relationships and engagement
Reinforce brand recognition
Attract new customers
Run cost-effective campaigns
Proximity marketing refers to the practice of delivering targeted marketing messages or content to individuals based on their physical proximity to a specific location or object. A proximity marketing app makes doing this convenient and easy.
Proximity marketing offers businesses a way to reach customers in real-time, deliver personalized messages and enhance the customer experience. It works by leveraging location-based technologies to deliver targeted marketing messages or content to individuals based on their physical proximity to a specific location or object.
Proximity in marketing allows businesses to engage with customers in a more relevant and contextual manner, resulting in improved customer experiences, higher engagement rates, increased conversion and stronger customer relationships.
The effectiveness of a proximity marketing platform depends on various factors, including the specific needs and objectives of a business, the target audience, the location and the available resources. Some tools used include beacons, geofencing, mobile marketing automation platforms, Wi-Fi marketing platforms and integrated marketing clouds.
Some key ways businesses can benefit from implementing proximity marketing strategies include increased customer engagement, improved customer experience, targeted and personalized marketing, increased foot traffic and sales, data-driven insights, competitive advantages and cost-effective marketing. By leveraging proximity marketing, businesses can gain a competitive edge in today's highly connected and mobile-centric world. The best way to begin is to enlist the guidance of a top proximity marketing company such as Mapsted.
Proximity marketing adds tremendous value to many different industries including (but not limited to):
Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.Learn more
Keep shoppers in the “know” with the latest news, events, and deals happening around them.Learn more
Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.Learn more
Let shoppers know where they can find deals, send messages about events and latest product news.Learn more
Personalize and send relevant notifications to patients, visitors and staff.Learn more
Share live travel updates with passengers along their journey, ensuring they’re up-to-date.Learn more
Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.Learn more
Send personalized welcome messages and upsell related products in your gift shop.Learn more
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.
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