Location Based Marketing - Geolocation Marketing Solutions for Various Industries

Superior Accuracy. No Hardware Needed.Learn more about us

Mapsted's 110+ patents demonstrate our trailblazing indoor location system technology leadership, committed to technology innovation with unmatched accuracy, reliability and versatility. Our wireless indoor positioning system is the most accurate and achieves 1-5 metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware, which reduces installation and maintenance costs.

110+patents

1-5metre accuracy

2 billionsq ft deployed

How Does Location-Based Marketing Work?

Mapsted’s hardware-free location positioning technology uses real-time location data from mobile devices to send context-aware messages to users who have downloaded your app and enabled notifications.

Businesses can deliver relevant promotions and information to people based on where they are, helping drive foot traffic and in-the-moment purchases.

Leading Location-Based Marketing Solutions Technology

Why location-based marketing solutions? In a world where relevance and timing are everything, location-based marketing solutions empower businesses to connect with customers in meaningful, real-world moments.

Increase Conversions
When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase.
Deepen Brand Engagement
When you send consumers ads and information based on their behaviour, they are more likely to engage with your app and to explore more of your location.
Future-Proof Your Marketing Strategy
The future of location marketing lies in smarter integrations, better data use and respectful personalization. This leads up businesses to stronger connections and long-term success.
Act on Timely Opportunities
With location-based services marketing, brands can engage people based on their real-time location. Targeted messages reach them when they’re most likely to act.
Understand Your Customers
Increase your consumer reach based on location-data from smartphones and tablets. Using geofencing to send relevant ads for your business persuades more customers to engage with your products.
Energize Quiet Periods
You can promote deals and send relevant ads during quiet periods with less consumer activity to entice customers and increase revenue.
Power of Personalization
Tailor messages to specific customer behaviours using intuitive location-based marketing tools to keep your outreach timely and personal.
Increase Conversions
When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase.
Deepen Brand Engagement
When you send consumers ads and information based on their behaviour, they are more likely to engage with your app and to explore more of your location.
Future-Proof Your Marketing Strategy
The future of location marketing lies in smarter integrations, better data use and respectful personalization. This leads up businesses to stronger connections and long-term success.
Act on Timely Opportunities
With location-based services marketing, brands can engage people based on their real-time location. Targeted messages reach them when they’re most likely to act.
Understand Your Customers
Increase your consumer reach based on location-data from smartphones and tablets. Using geofencing to send relevant ads for your business persuades more customers to engage with your products.
Energize Quiet Periods
You can promote deals and send relevant ads during quiet periods with less consumer activity to entice customers and increase revenue.
Power of Personalization
Tailor messages to specific customer behaviours using intuitive location-based marketing tools to keep your outreach timely and personal.
Increase Conversions
When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase.
Deepen Brand Engagement
When you send consumers ads and information based on their behaviour, they are more likely to engage with your app and to explore more of your location.
Future-Proof Your Marketing Strategy
The future of location marketing lies in smarter integrations, better data use and respectful personalization. This leads up businesses to stronger connections and long-term success.
Act on Timely Opportunities
With location-based services marketing, brands can engage people based on their real-time location. Targeted messages reach them when they’re most likely to act.
Understand Your Customers
Increase your consumer reach based on location-data from smartphones and tablets. Using geofencing to send relevant ads for your business persuades more customers to engage with your products.

Time For Your Next Elite Marketing Tool?

Give us one hour and we'll show you how location-based marketing will transform your business.

Request Demo Schedule a Call

Powerful Features for Your Business

When consumers and visitors download your app they are giving you permission to create a personalized and meaningful experience at your location. Here’s how Mapsted’s location-based marketing platform can help you maximize the opportunity:

Geo-Conquesting

Increase brand awareness and send highly targeted messages, ads and promotions to those visiting a competitor’s business to prompt them to visit your location too.

Geofencing

You can send relevant, personalized messages, promotions and notifications to customers on the basis of their geographic location.

Contextual Messaging

Use location-based marketing technology to send relevant discounts and offers to customers where and when they are most likely to buy your products and services.

Audience Segmentation

Deliver more personalized, relevant messaging by using data to divide your customers into distinct groups based on shared characteristics, behaviours or needs to increase engagement.

Location-Based Advertising

Use location-based advertising to send meaningful offers to your customers when they are most likely to act on them.

Proximity Marketing

When customers are nearby or actually looking at your products, you can send them highly relevant, timely offers, promotions and notifications.

Notify CRM

No matter where customers are in the building, you can send customized promotions and notifications, making sure they receive content they will be more likely to act on.

Level-Up With IoT

Combine our world-leading location marketing technology with our dynamic IoT solutions to create a powerhouse solution to dynamically track your assets, monitor your personnel and transform how your facility operates.

Track Assets

Mapsted Tags

Instantly locate equipment, inventory and resources with unparalleled accuracy.

Explore Mapsted Tags

Monitor Personnel

Mapsted Badge

Enhance workplace safety, optimize staffing levels and streamline operations.

Explore Mapsted Badge

Anonymous Heat Mapping

Mapsted Flow

Visualize how people move through your space to improve layouts and maximize efficiency.

Explore Mapsted Flow

Location Analytics

Crowd flow analysis, user trajectories, real-time analytics and customer behaviour insights provide actionable location intelligence.

Learn More about Mapsted Analytics

Industries We Serve

Retail Shopping Malls

Send targeted promotions, event updates and flash sales to shoppers based on their real-time location.

Hospitals & Healthcare

Deliver location-based alerts, appointment reminders and health tips to patients, visitors and staff.

Higher Education Facilities

Send timely campus alerts, event reminders and personalized messages to students, visitors and staff.

Sports Facilities

Push real-time offers, game updates and merchandise deals to fans based on their stadium location.

Transportation Hubs

Deliver travel updates, boarding changes and local promotions as passengers move through terminals.

Multi-Event Facilities

Engage visitors with personalized notifications, event schedules and live updates based on their location.

Historical & Cultural Facilities

Send exhibit highlights, special offers and tour tips to visitors as they explore your facility.

Corporate Offices

Send location-based meeting reminders, workplace updates and resource availability notifications to employees and visitors.

Big Box Retail

Trigger in-store promotions, product highlights and event notifications as shoppers move throughout the store.

Leisure & Recreational Facilities

Promote onsite events, exclusive offers and activities to guests based on where they are.

Natural & Conservation Areas

Share safety alerts, trail updates and visitor tips triggered by users’ live location.

Manufacturing & Industrial Facilities

Notify teams with location-specific alerts, task updates and equipment status for better workflow and safety.

Can’t find your industry? We build custom sollutions for each and every business.
Please contact Mapsted Support for inquiries.

Frequently Asked Questions

Location-based marketing is a type of marketing strategy using a consumer's geographic location to deliver targeted promotional messages or advertisements. It relies on the use of location data from mobile devices or other technologies to deliver marketing messages to users in a specific location, such as in a store.

A good example of location-based marketing is a retail store sending a promotional message or discount offer to a customer who is in the vicinity of their store. The message could include a special offer, such as a discount on a specific product or a coupon code that can be redeemed in-store. The goal is to entice the customer to visit the store while they are nearby and make a purchase.

There are several advantages of location-based marketing for businesses such as increased relevance, improved targeting, increased foot traffic, cost-effectiveness and improved customer engagement.

Location-based marketing companies employ several types of location-based marketing tools including geofencing, beacons, proximity marketing, location-based search advertising and location-based social media marketing. Overall, the type of location-based marketing that a business chooses to use will depend on their goals, target audience and the specific location or situation they are trying to target.

The future of location-based marketing is expected to continue to evolve and grow in the coming years. A few potential trends that could shape the future of this technology include increased use of artificial intelligence (AI), integration with other technologies, expansion into new industries, greater emphasis on privacy and greater personalization. The future of location-based marketing is likely to be characterized by a continued focus on delivering personalized and relevant messages to customers, while also balancing privacy concerns and ethical considerations.