Proximity Marketing

Products
LOCATION POSITIONING TECHNOLOGY
Product Overview Interactive Map Intelligent Search Indoor Navigation Wayfinding Accessibility Location Sharing Outdoor-Indoor Navigation Localization Content Management System (CMS)
LOCATION MARKETING TECHNOLOGY
Product Overview Contextual Messaging Audience Segmentation Location-Based Advertising Marketing CRM Software Geofencing Geo-Conquesting Proximity Marketing
LOCATION ANALYTICS TECHNOLOGY
Product Overview Traffic Flow Analysis Pattern Visualization Real-Time Analytics Predictive Analytics Customer Insights Location Analytics Software
LOCATION IoT TECHNOLOGY
Product Overview Mapsted Badge Mapsted Flow Mapsted Tags
Industries
INDUSTRIES
Big Box RetailAdvanced navigation, marketing and analytics solutions
Corporate OfficesTransform your building and how people and assets move within it
Higher Education FacilitiesElevate the student experience and maximize campus efficiencies
Hospitals & HealthcareLocation positioning solutions to improve operational efficiencies and support patients
Historical & Cultural FacilitiesReenergize your museum with powerful interactive location technology
Resorts & ParksLocation technology will keep guests informed, relaxed and loyal
StadiumsTurn your stadium into an interactive, view-click-conversion powerhouse
Multi-Event FacilitiesMaximize the attendee experience and exhibitor ROI with location technology
Transportation HubsCreate an informative and efficient travel experience with location technology
Retail Shopping MallsAdvanced navigation, marketing and analytics solutions
Industrial & Manufacturing Facilities
Innovation
WHY MAPSTED
Why Mapsted
See why other indoor navigation solutions don't work
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OUR INNOVATION
Our Innovation
Explore the patented technology behind our indoor navigation system
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OUR RESEARCH
Our Research
Discover our commitment to innovation through our portfolio of patents
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Resources
BLOG
Mapsted Blog
Latest updates and insights on location-based technology and solutions
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DEVELOPERS
Developers
Build your next-generation location-based application using advanced indoor navigation SDK
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Mapsted’s innovative navigation can be deployed seamlessly across your entire property, inside and out!

No beacons, external Wi-Fi or bulky hardware required. Easily scalable and simple to deploy.

110+patents

1-5metre accuracy

2 sq ft deployed

no beacons
no external wi-fi
no external hardware

Mapsted’s innovative hardware-free location technology works with our audience segmentation and customer engagement platforms to help you create highly effective campaigns using proximity marketing technology.

Proximity marketing allows businesses to leverage precise locations of visitors to engage them with relevant notifications. You can market your brand to consumers at the right time and place.

Why Proximity-Based Marketing Works?

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Proximity-based marketing is more than just a buzzword — it’s a smart, effective way to connect with people right where they are.
Whether you're running a retail facility, a stadium or a travel hub, proximity marketing helps you reach your audience with the right message at the right time.

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From mobile marketing solutions to powerful proximity marketing software, companies now have access to flexible, cost-effective ways to stand out.
The real benefits of proximity marketing come from how tailored and timely it can be.
And with proximity-based advertising, your message gets noticed exactly when it matters most.

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Using a reliable proximity marketing platform gives businesses the chance to personalize outreach and improve the overall customer journey.
These proximity marketing services can increase foot traffic, boost sales and make every interaction more relevant.

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Looking for dependable proximity solutions that are easy to manage and built to scale? Mapsted has you covered—with everything you need to create memorable, results-driven experiences.
It’s easier than ever to engage customers without the hassle of beacons or external Wi-Fi.

Want Push Notifications That Deliver?

Our quick demo will show you how push messages can increase revenues.

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How It Works?

Create

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Design compelling campaigns using Mapsted's dynamic customer engagement tools to reach your clients with relevant offers they won't be able to resist.

Engage

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Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our alert and notification management platform.

Target

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Identify the key areas in your space that present valuable opportunities for promotional and sales messages. Find and target consumers and potential customers n your market using our powerful audience segmentation platform.

Building on Location Positioning

Combine our world-leading location positioning technology with our dynamic IoT solutions to create a powerhouse solution to dynamically track your assets, monitor your personnel and transform how your facility operates.

Track Assets

Mapsted Tags

Instantly locate equipment, inventory and resources with unparalleled accuracy.

Explore Mapsted Tags

Monitor Personnel

Mapsted Badge

Enhance workplace safety, optimize staffing levels and streamline operations.

Explore Mapsted Badge

Anonymous Heat Mapping

Mapsted Flow

Visualize how people move through your space to improve layouts and maximize efficiency.

Explore Mapsted Flow

Industries We Serve

Retail Shopping Malls

Guide shoppers with interactive maps and location-based deals to enhance retail exploration and engagement.

Hospitals & Healthcare

Help patients and visitors navigate complex facilities with real-time maps and personalized wayfinding notifications.

Higher Education Facilities

Support students and visitors with campus-wide digital wayfinding and real-time navigation tools.

Sports Facilities

Enhance fan experience through stadium navigation seat-finding tools and live concession stand wait times.

Transportation Hubs

Keep passengers informed with real-time gate changes, facility maps and personalized route guidance.

Multi-Event Facilities

Simplify event navigation with interactive schedules real-time directions and dynamic attendee engagement tools.

Historical & Cultural Facilities

Enhance visits with interactive maps exhibit directions and multilingual wayfinding for cultural exploration.

Corporate Offices

Navigate large campuses with smart maps desk booking and real-time colleague and meeting location tracking.

Big Box Retail

Improve customer journeys with store navigation tools and real-time product location and promotion updates.

Leisure & Recreational Facilities

Guide guests through amenities events and activities with intuitive mobile maps and location alerts.

Natural & Conservation Areas

Help visitors explore safely with trail maps, geofenced alerts and real-time navigation aids.

Manufacturing & Industrial Facilities

Optimize operations with facility maps, asset tracking and route planning for staff and equipment.

Can’t find your industry? We build custom sollutions for each and every business.
Please contact Mapsted Support for inquiries.

Frequently Asked Questions

Indoor localization determines the location of an object or a person within an indoor environment. Unlike outdoor environments, indoor spaces pose unique challenges for localization due to the absence of GPS signals and limited line-of-sight conditions.

An indoor localization technique is a specific method or approach used to determine the location of an object or a person within an indoor environment. These techniques leverage various technologies and algorithms to estimate position accurately. Some commonly used indoor localization techniques include fingerprinting, trilateration, angle of arrival, time of flight, sensor fusion and machine learning.

Indoor localization maps play a crucial role in various domains and offer several important benefits including improved navigation, emergency response, asset tracking and inventory management, location-based services, indoor analytics and optimization, augmented reality and virtual reality and Internet of Things (IoT) and smart environments.

Several indoor localization techniques are used to determine the position of objects or people within indoor environments. Some commonly employed techniques include Wi-Fi, Bluetooth, infrared and ultrasound, magnetic field, visible light communication, sensor fusion, computer vision and radio frequency identification.

Indoor localization enhances navigation, safety, efficiency, personalization and interaction within indoor environments. It benefits individuals, businesses and organizations across various sectors, improving user experiences, optimizing operations and unlocking new possibilities for innovation.