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Walk into any modern retail space in 2025 and you’ll notice something different: every move, every visitor pattern, every piece of equipment is quietly being tracked—not in a way that invades privacy, but in a way that makes the entire store run smarter. This is the power of location-based analytics in retail. Location-based analytics retail […]
read moreRetail is changing in ways that are clear to anyone managing a store, a mall or even a chain. What matters most right now is how retail marketing technology can make every shopper’s visit smoother, easier and more profitable for business owners. Let’s break down how smart tools like indoor wayfinding, asset tracing, personnel monitoring […]
read moreThe TikTok Generation Is Still Going to the Mall, But Not for What You Think! Despite growing up with same-day delivery and infinite scroll, Gen Z still likes shopping in person, but their loyalty often depends on wayfinding for retail, the subtle systems that help them navigate, explore and feel in control inside a store. […]
read moreNearly 20% of retailers in the United States and the United Kingdom believe that their customers would switch to another store if they didn’t have an in-store navigation feature, according to Statista. In today’s highly competitive retail environment, this represents a substantial potential loss in revenue. It underscores the importance of having a well-thought-out store […]
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